Looking At Out Expectations Of Social Work Social Work Essay Essay Example

Looking At Out Expectations Of Social Work Social Work Essay Essay I am traveling to briefly discourse the significances of hazard. Whilst I am cognizant that there are many theories of hazard, I have identified three chief subjects and will be researching these in relation to modern-day societal work, the subjects of governmentality, cultural theory and hazard society. Present twenty-four hours societal work is concerned with affairs of exposure and hazard ( Kemshall et al, 1997 ) , ( Dalrymple and Burke, 2006 ) , ( Parton, 1996 ) , ( Titterton, 2005 ) , ( Hothersall and Mass-Lowit, 2010 ) . Media coverage of serious instance reviews sing the deceases of kids have led to an onslaught of unfavorable judgment into societal work pattern. In looking for definitions to specify hazard, I found several significances. Traditionally hazard was defined neutrally as a chance or likelihood a behavior or event will happen ( Lishman, 2002: 154 ) , ( Munro, 2002:64 ) , for illustration the possibility of a addition every bit good as a loss. Kemshall ( 2002 ) discusses the utilizations of hazard to insurance and a mathematical chance attack to hazard. In postmodern society, hazard is now attributed to the footings of danger or jeopardy ( Lupton, 1999 a: 12 ) . We will write a custom essay sample on Looking At Out Expectations Of Social Work Social Work Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Looking At Out Expectations Of Social Work Social Work Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Looking At Out Expectations Of Social Work Social Work Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The construct of Governmentality was developed by the Gallic philosopher Michel Foucault in the ulterior old ages of his life between the late 1970 s and his decease in 1984. His construct provides an apprehension of power, non merely in footings of the power of the province from a top-down attack, but in the more elusive signifiers of power exercised through a web of establishments, patterns, processs and techniques which act to modulate societal behavior ( Joseph 2010:225 ) . Power is noticeable in a positive manner through the production of cognition and discourses that are internalised by persons, steering the behavior of populations and taking to more efficient signifiers of societal control. Parton ( 1994 ) cited in Pease ( 2002 ) writes how persons permit authorities at a distance through being encouraged and supported to exert freedom and pick. Because power is de-centred persons play a function in their ain self-governance. Criticisms of Foucault argue that he fails to recognize that power is non equal to all. It can besides be argued that he lacks mention to the exercising of power in relation to race, age, gender and category, particularly how accessible power is between different societal groups. Cooper ( 1994: 450 ) argues about the character of the engineerings of power sing racialist and gendered discourses being used. It was argued that Foucault was non attentive to how people respond to discourses in their day-to-day lives ( Lupton: 1999 B: 102 ) . Critics besides believed that Foucault lacked consciousness in the power establishments had over persons and that persons behaviour in society was down to following regulations of conventions ( Hoy: 1986:151 ) . Feminist critics such as Hartstock ( 1990:171-172 ) believe Foucault s apprehension of power diminishes persons to objects of power than persons able to defy. Foucault s work on specifying the dealingss and mechanisms of power like governmentality can back up societal workers to believe about their place of power within the constructions ( that maintain the subjugation of service users ) in their work. Empowerment uses societal scientific discipline to work out societal jobs and is a societal justness discourse in societal work. It allows societal workers to redistribute power and cognition in their pattern, whilst challenging and battling unfairness and subjugation. Empowerment develops capacities of persons, whilst underscoring single duty. Pease ( 2002:137 ) argues that there is an premise that power is something that can be given and authorising person is to confabulate. Therefore as Braye and Preston-Shoot ( 2003:100 ) discuss, authorization is about laden people taking the power and demanding to be heard . Because cognition is cardinal to understanding power within society, in order to authorise service users there must be a reallo cation of cognition, an rebellion of subjugated cognition as indicated by Foucault ( 1977 ) . Listening to service users and leting them to hold more control over seeking solutions to their jobs or placing their demands within the wider societal context, is another illustration of authorization. We belong to many societal groups, some by pick and some because they are forced upon us. Within these groups, some have more or less power over others. Social workers need to be cognizant of difference and diverseness and develop a greater sense of ego consciousness about the hazards of labelling, pigeonholing and keeping subjective beliefs. The term Risk Society describes a society that is exposed to harm as a consequence of human activity. German sociologist Ulrich Beck ( 1992 ) foremost used the term, although British sociologist Anthony Giddens has besides written on the same capable affair. Both writers argue worlds have ever been subjected to put on the line, e.g. natural catastrophes but these are seen as being caused by non-human forces. Modern society is now exposed to hazards such as terrorist act, chemical pollution and atomic power. Giddens ( 1999 ) defines these as external and manufactured hazards , external being hazards originating from nature ( e.g. implosion therapy ) and manufactured hazards being the consequence of human activity, e.g. developments in scientific discipline and engineering. As worlds are responsible for manufactured hazards, both Beck and Giddens argue that societies can measure the degree of hazard being produced in a automatic manner that can change the planned activity itself. Peoples are now more wary of what professionals tell us, which is different to the position of the older coevals. We are more critical of professionals and more likely to oppugn them They believe there is an addition in reflexiveness ( the thought that society c an accommodate to new hazards ) as a response to hazard and uncertainness in postmodern society, but Beck ( 1992:21 ) relates this to more hazards and jeopardies being produced, where Giddens ( 1999:3 ) believes in human subjectiveness being more sensitive to put on the line. Criticisms of hazard society inquiry the degree of hazard in postmodern society. Turner ( 1994: 180 ) inquiries whether life has become more hazardous in the present twenty-four hours, than how it affected persons in the yesteryear. Ungar, cited in Goode and Ben-Yehuda ( 2009: 82 ) argues that the menaces of today infuse fright every bit good as, non alternatively of the past frights. Culture, race and gender do non have in both Beck and Giddens Hagiographas and it could be argued that it would be hard for an person to be automatic sing struggles of this nature. Joffe ( 1999 ) argues that there had been a failure to recognize emotion in regard to how people cope with life in a hazard society. Delanty ( 1999:171 ) draws from the unfavorable judgments by Lash, reasoning that Beck and Giddens do non recognize the cultural dimension of reflexiveness, due to ignoring corporate bureau such as the community in favor of individuality. Social work has changed from a concern with demand to one of hazard ( Kemshall, 2002 ) . The media perceptual experience of societal workers neglecting in their responsibility to forestall the deceases of kids or protect the populace from persons known to be mentally sick, has led to more bureaucratic solutions, through statute law, processs and guidelines ( Ferguson, 2004 ) . Blame is allocated due to the accent in hazard ( Douglas, 1992 ) . The ordinance of hazard replaces need as a focal point and concluding for societal work intercession. Lishman ( 2007: 164 ) writes how working with hazard will ever stay a hazardous concern, but with the aid of sound methods and defendable decision-making it can be good managed . Titterton ( 2005:50 ) argues there is no such thing as a hazard free option: all options hold possible hazards . Lishman explains further that in the clime of the blasted civilization, hazard appraisals need to be of a criterion that contain defendable determinations that can keep up in instances where there has been a hazard failure ( 2007:157 ) . There is the danger that in utilizing hazard appraisals to look into handiness for a service, there is the possible for the societal worker to be distanced from the service user. Involving the service user to make their ain hazard appraisals and explicate what they believe are the hazards is a signifier of authorization, which places them at the Centre of the procedure. Clutton et Al ( 2006: 18 ) links the engagement of the service user to empowerment, Risk appraisal may be authorising if it allows the service user to take an informed determination on future action . Social workers have to be able to asses the predicted results of a possible hazard to a service user but this is non ever easy. Differing readings of a state of affairs due to the cultural and societal background of people and groups can do understanding hazard and hazard direction hard in determination devising ( Reed et Al, 2004:149 ) . Service users have started to do picks in how they interact with societal services e.g. self-referral. In order to do programs about their lives, societal workers need to interact with households in new ways that recognise their disadvantage and subjugation in society. It could be asked if service users truly have pick or do they have options within pick? Harris and White ( 2009:100 ) see pick to be a cardinal component of the authorities s modernization docket and are established in services such as direct payments and pick of infirmary. Labeling of service users in appraisals as disturbed , at hazard , in demand , describes behavior from a value position ( Dalrymple and Burke, 2006 ) . Slovic ( 1999 ) writes how risk appraisals are coloured by subjective opinions of the societal worker at every phase of the appraisal procedure. Hall et Al ( 2006:23 ) argues nevertheless that classification of service users in studies, meetings and in the tribunal is an outlook of societal workers as a practical and professional responsibility to supply appraisals and supply a class of action or services. The impression of Culture Theory developed by Mary Douglas ( 1966, 1798 ) and Douglas and Wildavsky ( 1982 ) has been influential in looking at positions on hazard. Cultural theory purposes to explicate how personality and cultural traits influence hazard perceptual experiences and why different people and societal groups fear different hazards. Douglas argues the relation of hazard to political relations and its nexus to answerability duty and incrimination ( Lupton, 1999:39 ) . Douglas and Wildavsky ( 1982 ) introduced the grid/group construct to explicate how cultural proportions can compare society. It defines how people can be divided into four types that predict how they react to different types of hazards- Individualist, Egalitarian, Hierarchists and Fatalist. Thompson et Al ( 1990:5 ) explain group as mentioning to how much the person is integrated into enclosed units and grid to how much a individual s life is restricted as a cause of exterior compulsory instructions. Douglas s theory is non without unfavorable judgment. Lupton ( 1999:7 ) inquiries the media s contributory function to the hazard cognition of their audience. It can be argued that you can non anticipate how anyone will act in response to a peculiar circumstance and that cultural theory is opaque, non taking into history the complexnesss of modern society ( Rayner, 1992, Boholm, 1996 ) . Tansey and O Riordan ( 1999 ) argue the theory is deterministic and takes no history of the free will of persons. Ostrander ( 1992 ) makes a outstanding statement, proposing that cultural theory should use to societal environments in order to separate societal systems as a whole. It could besides be argued that as Douglas does non explicate how risk perceptual experiences sing to persons and administrations change over clip, her theory could be seen as inactive ( Bellaby ( 1990 ) . Gross and Rayner ( 1985:18 ) argue that Douglas fails to explicate, what economic incentives or wants dispose indivi duals to alter their societal place . Accountability means being answerable to others for the quality and efficiency of one s attempts. Social workers are accountable to service users, the community, their section and their supervisors. They must be able to explicate what it is they do, how it is done and that their work meets professional criterions for competency. Mishra ( 1984 ) , cited in Wilson et Al, ( 2008:39 ) writes how there is a decrease in professional liberty and control due to answerability and structural demands being placed on bureaus. Social workers, through fright of misestimating a state of affairs can set about cautious and defensive pattern which falls short of sing the deductions, hazards and benefits to the service user of the determinations made and measures taken. Bamford ( 1990 ) writes how societal workers must develop a system of answerability which does non lose sight of the demands of the clients and their support systems . O Hanlon, cited in Parton and O Byrne ( 2000: 88 ) , separates blame from answerability in that answerability features duty, is authorising and promotes self bureau. Incrimination does non ask for co-operation, is estranging and stopping points down possibilities. An illustration of the links between hazard and incrimination is the instance of babe Peter, who was killed by his female parent s spouse and was the topic of a multiple sum of media attending, proportioning incrimination on the societal workers in his attention. The description of injury and danger portrayed by the media, the authorities and organizational responses to ailments and legal action, ensuing in a blasted civilization is a effect of hazard antipathy employed by some societal workers ( Furedi, 2002 ) . This could go forth societal workers experiencing the demand to protect themselves and hesitant, taking to go throughing the incrimination onto other people. Webb, ( 2006:70 ) links blasted civilization to put on the line turning away being the chief precedence, ensuing in tighter steps of answerability and transparence being involved. Kemshall ( 2002: 94 ) suggests blame serves to beef up answerability, but besides subtly to command information flow and use and to reenforce trueness and solidarity with peculiar point of views on hazard . Duty of the societal worker is linked to answerability. These are sustained in codifications of pattern, the jurisprudence and day-to-day verbal exchanges. Hall et Al ( 2006: 16 ) depict how professionals are aware of their interactions, should their address causes their behavior to be accountable. Parton and OByrne ( 2000: 183 ) discourse the moralss of duty in which service users are able to speak freely about themselves, their state of affairs and the best manner to work out their jobs. Social workers are back uping service users to take duty for their ain actions, which replaces constructs of cause and finding Howe ( 1986 ) , cited in Parton ( 1996:88 ) . The duty of the societal worker is to the wellbeing of service users, but there are times when they work in state of affairss that are conflicting. Dominelli ( 2009:11 ) offers one account of this in a care-control quandary , when there is a demand to equilibrate the finding of the service user with injury. The societal work ers duty to the wider society and attachment to the jurisprudence mean that at times the wellbeing of the service users may non take precedence. In decision we have considered the impact of hazard in the field of societal work. In making so we have identified three chief theories, that of Govermentality, Risk Society and Culture Theory. We have analysed the impact of societal work on these theories. Govermentality Theory helps us to understand power and the production of cognition that enables persons to regulate themselves. Empowerment, as discussed antecedently enables service users to derive control over determinations that affect their lives. Risk Society Theory helps us to understand how communities are organised in its response to hazard. This has been discussed in relation to societal work in the media and the bureaucratic defensive patterns that have developed as a consequence of extended coverage of high profile service weaknesss. Culture Theory seeks to explicate how the societal context in which we operate affects our responses to put on the line. As considered earlier, answerability is a agency for societal worker s to explicate their actions and the logical thinking behind them, blasted civilization leads to societal workers experiencing discerning and self-preserving of their function. The societal worker besides has duty to the service users, but besides to the wider society. Word count 2563

Close reading of barn burning essays

Close reading of barn burning essays Monstrous Features Now he could hear his fathers stiff foot as it came down on the boards with clock like finality, a sound out of all proportion to the displacement of the body it bore and which was not dwarfed either by the white door before it, as though it had attained to a sort of vicious and ravening minimum not to be dwarfed by anything- the flat, wide, black hat, the formal coast of broadcloth which had once been black but which had now that friction-glazed greenish cast of the bodies of old house flies, the lifted sleeve which was to large, the lifted hand like a curled claw. (Faulkner 158) In this sentence Faulkner compares and contrasts Abner to monster like qualities through Sartys point of view. Faulkner makes Abner seem indestructible by comparing his stiff foot to the white door before it. Faulkner states that his foot was not dwarfed either by the white door, therefore making him seem as though he were a monster. Faulkner goes on to explain that Abner had attained to a sort of vicious and ravening minimum not to be dwarfed by anything, meaning that he is so powerful, and nothing can stop him. Faulkners description of Abner Snopes creates an inferior mood for the readers. His negative words such as vicious, and ravening, makes Abner seem inhumane, rather comparable to a monster. Faulkner also uses the simile, the lifted hand like a curled claw, to make him seem even more like the antagonist in the story. At this point in the story Abner is about to walk through De Spains home and wreck his rug, and the author has created this sense of mood from the inhumane character of Abner. One can picture Abner walking through the house with the inhumane characteristics Faulkner explained about him through this sentence. Through Sartys point of ...

The Middle East in World Affairs Research Paper Example | Topics and Well Written Essays - 500 words

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International Law Essay Example | Topics and Well Written Essays - 1250 words

International Law - Essay Example (Grant, 1999, p. 1) That refers to the notion that declaratory convention seemed to reduce the inconsistency of legal entities to some states and some non states. However, both conventions ignored critical factors and requirements of legal personality. Instructions as to how, as a practical matter, recognition is to be extended can only be analyzed from the doctrines by implication. The doctrines do not take adequate account of the composite character of the state, ignoring that statehood is probably best described as a bundle of rights, obligations, and functions. And neither doctrine directly addresses where recognition falls along the spectrum between law and politics. While highlighting the needs of the International Community, there is no doubt that the Montevideo formula was drawn up at a time when self-determination was not generally recognized as a 'need' in international law, and when the implications of the nascent rule prohibiting the use of force between states had not been worked out. That makes it even odder to debate the statehood of entities such as Palestine in terms of the Convention's hackneyed formula. (Gill & Talmon, 1999, p. 113) Montevideo Convention gives a satisfactory definition of the state ... (Grant, 1999, p. 3) The central implication of this is that whether or not an entity has become a state depends on the actions of existing states. Recognition by others renders an entity a state; non recognition consigns the entity to non-statehood. Though attributes such as possession of territory, stable power over a defined population, and capacity to respect international agreements are elements of statehood, to the convention these are for nothing in the absence of recognition. Recognition perfects statehood and statehood refers to 'personality'. Moreover, extending or withholding recognition is a political act. In the words of Lauterpacht, "the constitutive conception of statehood deduces the legal existence of new States from the will of those already established". (Grant, 1999, p. 3) With reference to the legal personality, when state consent was taken as an essential ingredient to all international legal rules, a theory of recognition was preferred which did not posit principles binding on all states. The convention minimized the role of law in the recognition of states. With its emphasis on the power of states to invest legal personality in other international communities, convention accented the character of states as free political actors. Following from this, convention implied a world arena absent rights or rules. Regarding the situation, George Schwarzenberger proposed, "New entities which may fulfil the requirements of international persons have no right to recognition". (George, 1951) The declaratory conception of state recognition denies that the act of recognition alone imparts legal personality. The declaratory conception detaches statehood from the unilateral and

Critically discuss the extend to which formal strategic may be Essay

Critically discuss the extend to which formal strategic may be considered to be the key to effective business process management in hospitality SME'S - Essay Example According to Tangen (2004) , this suggests poor organisational configuration, which is detrimental to sustained competitive advantage. Configuration is defined as â€Å"making choices about what a company will do and how it will do it, and†¦ensuring that the things a company does reinforce each other†. They argue that the lack of a focused competitive strategy is one of the key causes of poor organisational configuration. However, the problem of organisational configuration is not just restricted to understanding markets, with poor configuration being found in a number of key areas, including hospitality SMEs’ relationships with their customers, which are fraught with uncertainty. There is an acknowledged advantage in that small firms are closer to the customer, enabling more personal relationships to develop (Crook , 2003). However, this is tempered by the danger that having a limited customer base (Gray, 2005) facilitates the development of deferential supplier–customer relationships. Research by Harrison (2003) concludes that, apart from those firms which operate only in very low profit or niche markets, hospitality SMEs are consistently found to be subservient to their larger counterparts. This view is supported by Wong (2005) who suggest that hospitality SMEs have a lack of control over their futures because of demands made by stronger customers throughout the supply chain. An addi tional burden is a lack of power to leverage payment of debts from these customers, as noted by (Okumus, 2003), who point out that many smaller firms are â€Å"afraid to press customers too hard for payment for fear of loss of future business†. It is this scenario which most severely affects hospitality SMEs as their limited resources cannot cope with the fluctuations in cash flow that late payment inevitably brings. The overall effect of the fiercely competitive environment in which hospitality SMEs operate is that, very often, strategic planning becomes a seemingly

Awareness Of Idhayam Oil Pulling Among Customers

Awareness Of Idhayam Oil Pulling Among Customers Vegetable Oil is a necessity for all the people. Every human being consumes oil day by day. Here is one company called IDHAYAM, the market leader of oil manufacturing product came out with a new idea to enter into health care product. They have explained the method, how to use oil in our mouth this is so called oil pulling therapy. This study is all about to find what is the level of awareness of oil pulling among customers. How do they know the product either by media or by word of mouth and whether have tried the product or not and how long they have been using oil pulling therapy. At the same time there are some benefits out of oil pulling therapy like, to improve oral hygiene and so on. So from this we can find whether they have got the benefits and who are all customers using the therapy continuously? For this I have applied research concepts and conducted a survey to collect the qualitative data to provide how to enhance the awareness if it is low. INTRODUCTION Idhayam is a strong regional brand in the hugely diverse and unorganized edible oil market in India. Indian edible oil market is huge with a consumption of 168 lakh tonnes per year. The market is wide and varied with regional preferences diverse across India. Ground Nut oil is preferred in the Western states in India, Coconut oil and Sesame oil is preferred in the Southern states, Mustard Oil in East and North states, Soya bean oil in Central and North/West states and sunflower oil in most parts of the country. Idhayam is the brand in the sesame oil (Gingelly oil) segment. The brand has a rich heritage of over 60 years. The company came into existence in 1943 and over these years the brand has grown to occupy a major share in the South Indian market. Idhayam brand sells over 13 lakh liters per month Traditionally people use coconut oil; Idhayam is a familiar brand because of the intense promotion by the company. The brand is promoted heavily through television and magazines. The brand uses the famous South Indian Diva Jyothika to endorse the brand. Although the ads are dubbed from Tamil in Malayalam, the heavy and constant bombardment of ads never misses the audience. What is more interesting is the message of the ad. Idhayam means Heart. The brand has its basic values rooted in health platform. I think the brand had this even before the Sunflower brands took over the health positioning. Idhayam is positioned as all-purpose edible oil. The brand talks about low cholesterol content and great taste. The ad also reminds you that the oil is best to apply on hair too. Health + Taste have been the positioning of Idhayam for years now. The company later entered the groundnut oil market with a brand: Mantra Groundnut oil. The success of Idhayam lies in the ability of the company to build the brand. It had been a commodity business but Idhayam added value and now rules this segment. The brand over time has now come out with an innovative marketing strategy Oil Pulling. This is an initiative of the company to pioneer the concept of Oil therapy in the country. Oil Pulling is the method of rinsing the mouth with oil for Twenty minutes by Swishing the oil between the teeth. According to the company reports, this process effectively cures glaucoma and gum diseases. DESIGN OF THE STUDY A brief description of the scientific procedures followed in conducting this study is presented under the following headings: Need for the study Objectives of the study Methodology Sources of data Research instrument NEED FOR THE STUDY The study is conducted to know about the awareness of Idhayam oil pulling practice among customers. There are some simple questions, which helps us to know the need for the study. Whether the customers know about the product? How they came to know about the product, which means which medium helps them to know about the product? Then whether they have tried and how many days they have been using the therapy? Whether they know the therapy/product benefit? OBJECTIVES OF THE STUDY: To find out the level of awareness of benefits they have been getting by using the product (oil pulling). To provide the possible recommendations to enhance the product awareness among consumers. METHODOLOGY: A survey was conducted for collecting data from the vertical residential segment, especially where the response for product (oil) is high. Non probability purposive sampling method is used to analyze the data. Almost all areas in Chennai city were covered. A questionnaire was prepared on awareness of oil pulling. Details of the area, contact number and details of each customer/consumer were collected. The survey laid emphasis to the questions about experience of oil pulling and benefits out of oil pulling. All customers/consumers were personally interviewed within the set parameters. Study was done according to the details obtained from managers, consumers and also from the gestures of both. Over a period of 10 days I visited, one area at Chennai per day and at least 30 data per day were collected. Every evening after collecting the data, team members gathered and I have discussed with my group mates about the experiences (both quantity and quality) of the data obtained. Details of further action were planned and report of the day was kept updated. SOURCES OF DATA: Primary data: The sources were mainly from primary data. The summer as I was assigned to collect the fresh data without any references from secondary data. RESEARCH DESIGN: Research simply means a search for facts, answers to questions and solution to problem. It is a purposive investigation, an organized inquiry. It seeks to find explanations to unexplained phenomenon, to clarify the doubtful propositions and to correct the misconceived facts. In order to comply with our objective and test our research hypotheses we design a study based on the effect of corporate social responsibility on the consumer purchase behavior. TYPE OF RESEARCH Descriptive Research Descriptive research, also known as statistical research, describes data and characteristics about the population or phenomenon being studied. Descriptive research answers the questions who, what, where, when and how. Although the data description is factual, accurate and systematic, the research cannot describe what caused a situation. Descriptive research can be said to have a low requirement for internal validity. Descriptive research deals with everything that can be counted and studied. But there are always restrictions to that. Your research must have an impact to the lives of the people around you. Define population: The population for this study is people who are use situated at Chennai and the area for the study conducted is given by the company itself (Areas: Aalandhur, Adhambakkam, Nanganallur, T Nagar, Adyar, Anna nagar). Sample size: Sample size : 100 I have conducted the study and collected the data in that specified area, which was given my organization. Moreover I have collected many responds, in that i have selected 100 samples based on reliability of the data. Sample type: It is non-probability purposive sample type. This type of sample selects the sample members to conform to some criterion. Here I am conducted the study on awareness of oil pulling. So for my convenience i may want to talk only with those who have experienced the therapy. Collection method: The collection method I have used is SURVEY METHOD QUESTIONNAIRE. The questionnaire contains three categories of measurement question: Administrative questions identify the respondents location. Classification questions it usually cover sociological demographic variables that allow participants answers to be grouped so that patterns are revealed and can be studied. Target questions (structured) address the investigative questions of a specific study with a fixed set of choices; often called as closed questions. Instrument type: The instrument type which I have used is interview schedule. Interview schedule which means I have interviewed the people with the help of questionnaire. Proposed analysis: The questionnaire is full of nominal data type; I have used frequencies, means and cross tabulations. COMPANY PROFILE IDHAYAM AN OVERVIEW: Mr. V. V. Vanniaperumal has an exemplary tract record in the business world of Tamil Nadu, south India, since 1943. He had three illustrious sons who built up the business empire in edible sesame oil as traditional family business. Their business base was constructed in the business town Virudhunagar. Mr. V. V. Rajendran, son of Mr. V. V. Vanniaperumal was the founder of the Idhayam group in the year 1986. He, with an experience of more than 43 years launched sesame oil in a new consumer packing in the brand name IDHAYAM. The group was built with the main object of SINCERITY and HARDWORK. COMMITMENT TO QUALITY was their key to success. Mr. V. V. Rajendran passed away in the year 1994 at the age of 65. Being the eldest son, Mr. V. R. Muthu, led his brothers, Mr. V. R. Sathyam and Mr. V. R.Thendral to bring the business to greater heights. Under his leadership, the company moved towards automation in production and packaging, and increased domestic as well as export sales. IDHAYAM, The name gets its origin from Hriday a Sanskrit word, which means Heart. The high unsaturation of sesame oil, due to the presence of almost levels of oleic and linoleic acid along with the natural antioxidant compounds render much favorable health attributes viz., hypocholesterolemic and cardiac friendly heart friendly. Thus, the name IDHAYAM COMPANY VISION: To be a leading and respected company in providing high quality edible oils with worldwide visibility. COMPANY MISSION: We are dedicated to deliver premium quality sesame oil through continuous improvement in quality with an uncompromised level of service, investment in process technology, innovative packaging, human resources and frequent update of RD, striving to achieve worldwide recognition as a leading supplier in the industry. THE BUSINESS: Never compromising on its premium raw materials, the specially, carefully selected seeds are mechanically cleaned. Palm jiggery, which has the properties of preservation, is used in the production of IDHAYAM sesame oil. The company packs and trades sesame oil under three brand names- IDHAYAM, DELT and SIM SIM. Selling 15000 tonnes annually, the company is placed as the leader in sesame oil industry in India. PRODUCTS OF IDHAYAM: SAMBANDHI IN 1992 DOTS APPALAM IN 2001 SWEET COATED SESAME SEEDS IN 2005 IDHAYAM WEALTH IN 2005 IDHAYAM MANTRA IN 2006 IDHAYAM HARDIL IN 2006 IDHAYAM REACH Idhayam sells their products to more than 10 countries with the customer base in USA, gulf countries, Singapore, Canada, Malaysia, Australia, Sri Lanka, UK, Russia, Norway, france, Denmark, south Africa, port Louis, new Zealand, Switzerland, Mauritius and Scotland. Over the years IDHAYAM has proven themselves to be the preferred supplier of edible oils. SESAME OIL VEDIC EXCELLANCE: Sesame Seed Oil has been used as healing oil for thousands of years. Sesame oil is mentioned in the Vedas as excellent for humans. It is naturally antibacterial for common skin pathogens, such as staphylococcus and streptococcus as well as common skin fungi, such as athletes foot fungus. It is naturally antiviral. It is a natural anti-inflammatory agent. RELEIF FROM DANDRUFF: Used after exposure to wind or sun it will calm the burns. It nourishes and feeds the scalp to control dry scalp dandruff and to kill dandruff causing bacteria. It protects the skin from the effects of chlorine in swimming pool water. Used before and after radiation treatments, sesame seed oil helps neutralize the flood of oxygen radicals, which such treatment inevitably causes. MEDICAL USES: Used after exposure to wind or sun it will calm the burns. It nourishes and feeds the scalp to control dry scalp dandruff and to kill dandruff causing bacteria. It protects the skin from the effects of chlorine in swimming pool water. Used before and after radiation treatments, sesame seed oil helps neutralize the flood of oxygen radicals, which such treatment inevitably causes. In recent experiments in Holland by Ayurveda physicians, the oil has been used in the treatment of several chronic disease processes, including hepatitis, diabetes and migraines. In vitro, sesame seed oil has inhibited the growth of malignant melanoma (a skin cancer): PROSTAGLANDIN LEUKATRINES and ESSENTIAL FATTY ACIDS 46: 145-150, 1992. Also in vitro, sesame seed oil has inhibited replication of human colon cancer cells: ANTI CANCER RESEARCH 11: 209-216, 1992. EFFECT OF OIL BATH: On the skin, oil soluble toxins are attracted to sesame seed oil molecules, which can then be washed away with hot water and a mild soap. Internally, the oil molecules attract oil soluble toxins and carry them into the blood stream and then out of the body as waste. Used as a douche mixed with warm water, the oil controls vaginal yeast infections. Sesame seed oil absorbs quickly and penetrates through the tissues to the very marrow of the bone. It enters into the blood stream through the capillaries and circulates. The liver does not sweep sesame seed oil molecules from the blood, accepting those molecules as friendly. Sesame seed oil helps joints keep their flexibility. It keeps the skin supple and soft. It heals and protects areas of mild scrapes, cuts and abrasions. It helps tighten facial skin, particularly around the nose, controlling the usual enlargement of pores as skin ages chronologically. AS AN ANTI-OXIDANT: Research shows that sesame seed oil is a potent antioxidant. In the tissues beneath the skin, this oil will neutralize oxygen radicals. It penetrates into the skin quickly and enters the blood stream through the capillaries. Molecules of sesame seed oil maintain good cholesterol (HDL) and lower bad cholesterol (LDL). Sesame seed oil is a cell growth regulator and slows down cell growth and replication. In both the small intestine and the colon, some cells are nourished by fat instead of sugar. The presence of sesame seed oil can provide those cells with essential nourishment. THOUGHT FOR TEENS: Teen boys and girls have learned, wrongly, that all oil is bad for their facial skin. Heavy oils and toxic oils and creams are bad for all facial skin. But sesame seed oil is the one oil which is actually good for young skin. It helps control eruptions and neutralizes the poisons which develop both on the surface and in the pores. With sesame oil, no cosmetics are needed. The oil will cause young facial skin to have and display natural good health. EXPERIEMENTAL RESULTS: In an experiment at the Maharishi International College in Fairfield, Iowa, students rinsed their mouths with sesame oil, resulting in an 85% reduction in the bacteria, which causes gingivitis. As nose drops, sniffed back into the sinuses, sesame seed oil has cured chronic sinusitis. As a throat gargle, it kills strep and other common cold bacteria. It helps sufferers of psoriasis and dry skin ailments. It has been successfully used in the hair of children to kill lice infestations. It is a useful natural UV protector. GOOD FOR BABIES: On the skin, oil soluble toxins are attracted to sesame seed oil molecules, which can then be washed away with hot water and a mild soap. Internally, the oil molecules attract oil soluble toxins and carry them into the blood stream and then out of the body as waste. Used as a douche mixed with warm water, the oil controls vaginal yeast infections. Sesame seed oil absorbs quickly and penetrates through the tissues to the very marrow of the bone. It enters into the blood stream through the capillaries and circulates. The liver does not sweep sesame seed oil molecules from the blood, accepting those molecules as friendly. Sesame seed oil helps joints keep their flexibility. It keeps the skin supple and soft. It heals and protects areas of mild scrapes, cuts and abrasions. It helps tighten facial skin, particularly around the nose, controlling the usual enlargement of pores as skin ages chronologically. BAD TEETH EQUAL BAD HEART: PEOPLE with more bacteria in their mouths also have more evidence of heart disease, researchers said on Monday in a study strengthening the evidence for a link between gum disease and heart diseases. The study of 657 people who had no history of stroke or heart attack showed that people with more bacteria that cause periodontal disease also had thicker carodit arteries a strong indicator of clogged blood vessels. In the American Heart Associations journal Circulation, the team at Columbia University in New York said the association held even when other heart risk factors were taken into account. This is the most direct evidence yet that gum disease may lead to stroke or cardiovascular disease said Dr.Moise Desverieux at Columbia University Medical Center, who led the study. And because gum infections are preventable and treatable, taking care of your oral health could very well have a significant impact on your cardiovascular health. WHAT IS OIL PULLING? Our ancestors practiced oil pulling (swishing with oil) many centuries ago. Over the years, the importance of oil pulling lost its significance. However, it is an excellent and very easy method to follow even in these modern times to keep our mouth, teeth and gums clean, strong and healthy. Every morning on waking up, on an empty stomach, take 5 to 10 ml. of unadulterated oil in your mouth. Close your mouth and swish and swirl the oil in such a way that the oil passes through all the gaps between the teeth. By doing this for 15 to 20 minutes, the oil in the mouth turns whitish and frothy. This has to be spat out. Then wash your mouth with clean water. This is the way to do oil pulling. The ideal time to do oil pulling is in the morning hours. However, for those whom doing it in the morning is not convenient, they may also do oil pulling at night before going to bed. BENEFITS OF OIL PULLING: During oil pulling, the oil in the mouth, surrounds the bacteria in the mouth and prevents respiration of the bacteria. This makes the bacteria inactive. The oil when kept in the mouth for a while mixes with the saliva and turns into an emulsified oil. Further, the bicarbonates in the saliva mix with the emulsified oil and change into a week soapy solution. This soapy solution kills and washes away the inactivated bacteria. Thus, disorders and diseases that could have been caused by the bacteria in the mouth are prevented. This soapy solution neither harms the soft buccal tissues nor causes any side effects. If sesame oil is used for oil pulling, the benefits of the oil pulling are enhanced because of the medicinal properties of sesame oil. It prevents tooth decay, bleeding gums, bad breath and dryness of throat. Sesame oil heals cuts and wounds in the soft buccal tissues and chapped and cracked lips also. It strengthens the teeth, gums and jaws. Not only that there are lot more benefits like we can avoid sleeplessness, which means if we use the therapy we could be able to have a nice sleep at night. DATA ANALYSIS A STUDY ON AWARENESS OF IDHAYAM OIL PULLING AMONG CUSTOMERS Name: Gender: Male/Female Area of location: Occupation: BUSINESS/WORKING/RETIRED/OTHERS Contact no: Marital status: Education: Income: 1) Age? 2) Do you know what oil pulling/oil pulling therapy is? Yes No (If your answer is YES, then go further. Otherwise go to Q18) 3) Which medium helped you to know about oil pulling? Media ads Doctors Word of mouth 4) Have you ever tried oil pulling therapy? Yes No If no, what is your reason? (After answering this go to Q16) Difficulty to spend the time to try Not clear about the product/benefits 5) How many days you have been using oil pulling therapy? 5 Months 6) Is there anybody else using oil pulling at your home? Yes No 7) Why you are using oil pulling? To cure/avoid (below stated are the benefits out of oil pulling) Mouth related infections (à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦) Sleeplessness (à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦) Face pimples (à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦) Throat infection (à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦) None (à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦) Other benefits specify à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. 8) Have you got the benefit that which what you mentioned in Q6 as your reason for using oil pulling Yes No 9) Are you able to find the product from the nearer retailer store? Yes No 10) How do you feel about the advertisement? The advertisements are attractive The advertisements provides adequate information The contents of the advertisements can be improved 11) Are the advertisements provide you the oil pulling relevant benefit information? Yes No If No, in what way the advertisements are not providing you the relevant information? In the way of Benefits Product knowledge Methods to use 12) Are you still using the therapy? Yes No if no, then reasons for stop using it 13) To whom you recommend to use oil pulling therapy? Family Relatives Friends None 14) Reasons for unawareness. No knowledge of product No knowledge of benefits 15) If you know the product and its benefits, would you like to try the therapy? Yes No 16) Suggestions? @@@ THANK YOU FOR YOUR FEEDBACK @@@ GENDER: Statistics Gender N Valid 100 Missing 0 Gender Frequency Percent Valid Percent Cumulative Percent Valid MALE 67 67.0 67.0 67.0 FEMALE 33 33.0 33.0 100.0 Total 100 100.0 100.0 INFERENCE: From the total sample size of 100, 67 peoples are male and the remaining people of 33 are female. OCCUPATION: Case Processing Summary Cases Valid Missing Total N Percept N Percept N Percept Gender * Occupation 100 100.0% 0 .0% 100 100.0% Gender * Occupation Cross tabulation Count Occupation Total BUSINESS WORK RETIRED OTHERS Gender MALE 8 38 9 12 67 FEMALE 2 8 0 23 33 Total 10 46 9 35 100 INFERENCE: In my sample of 100, there were 67 of male and 33 of female. Out of which 46 (38 male 8 female) were working people who have been using the therapy and rest were business and retired peoples. So from this I can say that the working people are the large number of users of therapy. AGE/AGE COMPARISON (TRIED AND STILL USING PEOPLE): Case Processing Summary Cases Valid Missing Total N Percept N Percept N Percept Age * Occupation 100 100.0% 0 .0% 100 100.0% Age * Occupation Cross tabulation Count Occupation Total BUSINESS WORK RETIRED OTHERS Age 20-30 yrs. 0 7 0 20 27 30-40 yrs. 5 17 0 9 31 40-50 yrs. 3 15 1 3 22 Above 50 yrs. 2 7 8 3 20 Total 10 46 9 35 100 Age * Gender Cross tabulation Count Gender Total MALE FEMALE Age 20-30 yrs. 13 14 27 30-40 yrs. 20 11 31 40-50 yrs. 16 6 22 Above 50 yrs. 18 2 20 Total 67 33 100 INFERENCE: In our sample size of 100, there were totally 67 male and 33 female, out of which 31 were in between 30-40 yrs. Which means this age group got the highest users of oil pulling therapy and in that 31, 20 were male and 11 was female. AGE WISE TRIED PEOPLE: Case Processing Summary Cases Valid Missing Total N Percent N Percent N Percent Try * Still using * Age 24 24.0% 76 76.0% 100 100.0% Try * Still using * Age Cross tabulation Count Age Still using Total YES NO 20-30 yrs. Try YES 2 6 8 Total 2 6 8 30-40 yrs. Try YES 2 4 6 Total 2 4 6 40-50 yrs. Try YES 5 5 Total 5 5 Above 50 yrs. Try YES 4 1 5 Total 4 1 5 INFERENCE: The total of 100, only 24 were tried the therapy. In that the age group who has been still using the therapy is above 50 yrs. KNOWN AND TRIED PEOPLE: Statistics Know Try N Valid 100 41 Missing 0 59 Know Frequency Percent Valid Percent Cumulative Percent Valid YES 41 41.0 41.0 41.0 NO 59 59.0 59.0 100.0 Total 100 100.0 100.0 INFERENCE: The graph shows that 41 number of peoples were know about the therapy and in that 24 were tried the therapy and used by them. Try Frequency Percent Valid Percent Cumulative Percent Valid YES 24 24.0 58.5 58.5 NO 17 17.0 41.5 100.0 Total 41 41.0 100.0 Missing System 59 59.0 Total 100 100.0 INFERENCE: The people who have tried the therapy are about 24 and the remaining was not aware of the therapy. Medium: Statistics Medium N Valid 41 Missing 59 Medium Frequency Percent Valid Percent Cumulative Percent Valid MEDIA 31 31.0 75.6 75.6 WORD OF MOUTH 10 10.0 24.4 100.0 Total 41 41.0 100.0 Missing System 59 59.0 Total 100 100.0 INFERENCE: The graph shows that the people who know about the therapy as well as product through media, this medium plays a vital role to make them aware. TRIED PEOPLE FOR WHAT PURPOSE: Case Processing Summary Cases Included Excluded Total N Percent N Percent N Percent Try * Purpose 24 24.0% 76 76.0% 100 100.0% Report Try Purpose Mean N Std. Deviation MOUTH RELATED 1.0000 17 .00000 PIMPELS 1.0000 3 .00000 NONE 1.0000 4 .00000 Total 1.0000 24 .00000 INFERENCE: From the report we came to know that the therapy is make use only for mouth related (mouth ulcers) infections. TRIED PEOPLE AND STILL USING THE THERAPHY: Case Processing Summary Cases Included Excluded Total N Percent N Percent N Percent Try * Still using 24 24.0% 76 76.0% 100 100.0% Report Try Still using Mean N Std. Deviation YES 1.0000 8 .00000 NO 1.0000 16 .00000 Total 1.0000 24 .00000 INFERENCE: When the customers don find any benefit then there is some chances of not sticking with the product. PURPOSE AND NO OF DAYS: Case Processing Summary Cases Included Excluded Total N Percent N Percent N

An Inspector Calls - Mrs. Birling Essay -- English Literature

Diary Entry: An Inspector Calls Mrs. Birling Well tonight has been truly awful. After that lovely engagement dinner when we were all so happy too! I don’t believe they all gave up so easily, I was the only one who stood up to that Goole character. I knew he wasn’t a real inspector all along; no one on the police force would dare speak to our family in that impertinent manner! I hope this next inspector is at least not a fraud. I don’t believe that this time we shall give up so quickly they didn’t even know they were looking at the same girl for goodness sake, they just naturally assumed. I have a reputation to keep, can’t afford to be having policemen coming to question us at all hours. The real inspector should arrive soon; I don’t believe this wretched girl has anything to do with us but if it really the same one before I shall stand by my previous verdict. I did nothing wrong in turning her away, girls like her can’t be speaking to good women in that way, and it was a disgrace to our family name. Mrs. Birling indeed! We haven’t half learned a lot tonight though, w...